Powered by TILE
So you can build your brand without sacrificing the hours you need for actual work.
Built for UK built environment professionals
Posts
drafted for you every week
£7.49
per month — less than two coffees
5 min
Monday morning — your whole week, sorted
What Social Content Really Costs You
Move the sliders and see what that actually costs you.
You save
£15,432.36
per year vs. doing it yourself (Studio tier, £13.97/mo)
93× return on investmentGrout Social Studio: £13.97/month — £167.64/year.
Intelligence, Built In
Watch up to 10 competitors automatically. See what they're posting, how often, and what's getting traction — before you spend a minute doing it yourself.
Wake up to 3–5 sector-specific topic suggestions every morning. Planning policy updates, RIBA news, property market shifts — filtered for your exact audience.
Core Capabilities
Grout Social learns how you write. After 30 days, your followers won't know you didn't write every post personally. Because — effectively — you did.
Connect your accounts. See what's working, what's flopping, and get specific recommendations — not generic "post more consistently" advice.
Every Monday: competitor summary, top 3 trending topics, 3 ready-to-use drafts. Actionable in under 5 minutes.
Thumbs up or down on every suggestion. The system trains on your taste. Within weeks it knows exactly what you'd post.
Who It's For
Running projects, managing clients, chasing fees — and somehow also supposed to post three times a week.
"I know I should be online more. I just never know what to say that doesn't sound either obvious or embarrassing."
Building deal-flow from their personal brand but watching competitors post daily.
"I see what @PaulTheInvestor posts and it gets 400 likes. Mine gets 12. Same deal. Different audience."
Instagram is everything for new enquiries but ideas run dry.
"I got into this for the design, not the content creation. But without the content, no-one sees the design."
Technically brilliant. Commercially invisible.
"I don't want to be an influencer. I just want clients to find me when they search for a structural engineer in Sheffield."
Expert in planning policy that changes constantly but never has time to write it up before the moment passes.
"By the time I've finished the brief I was paid to write, three other consultants have already posted about the NPPF update."
Saturated market where brand recognition drives landlord instructions.
"There are 40 letting agents within 5 miles. I post better than most. I just can't do it consistently enough to pull away."
Pricing
One user. Sole practitioners.
or £74.90/year — 2 months free
Professionals serious about brand building.
or £139.70/year — 2 months free
No lock-in. Cancel anytime — your data is yours to export.
How We Compare
who has no time for platforms that weren't designed with your world in mind.
| Feature | Grout Social | Buffer | Later | Hootsuite | Sprout Social |
|---|---|---|---|---|---|
| Price | £7.49 | £15 | £15 | £49 | £89 |
| Purpose-built for built environment | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI content drafting | ✓ Included, unlimited | ✓ Included | ⚡ Basic captions | ✓ OwlyWriter | ✓ Higher tiers |
| Voice-matched writing | ✓ Trains on your writing | ✗ | ✗ | ⚡ Basic | ⚡ Basic |
| Competitor monitoring | ✓ Up to 10 profiles | ✗ | ✗ | ⚡ Add-on cost | ✓ Enterprise only |
| Trend surfacing | ✓ Daily, built env. only | ✗ | ✗ | ⚡ Generic only | ⚡ Generic only |
| Monday intelligence digest | ✓ Every Monday | ✗ | ✗ | ✗ | ⚡ Reports only |
| TILE integration | ✓ Native ecosystem | ✗ | ✗ | ✗ | ✗ |
| Built environment expertise | ✓ 20+ yrs experience | ✗ | ✗ | ✗ | ✗ |
Join the waitlist. Early adopters get priority access and founding member pricing.
47 professionals already on the list
PLANIT Innovations UK Ltd · gettile.co.uk · Questions? hello@gettile.co.uk