The Intelligence Engine

Meet GROUTai

Your AI practice engine that turns messy inputs into structured, professional outputs — without a single keystroke.

QuickNote

From raw text to professional quote in under 60 seconds.

1

Paste Raw Enquiry

WhatsApp message, email, voicemail transcript — anything. Just paste it in.

2

GROUT Extracts

Client name, address, project type — automatically identified and structured.

3

Fee & Letter Ready

Automatically suggests fees and drafts a professional letter. Review, tweak, send.

60 minutes of admin work. Done in 60 seconds.

Fee Adviser

Data-backed fee intelligence. Every time.

Confidence Rating

GROUT analyses your enquiry against your Grout Library and suggests a fee range with a Low / Medium / High confidence rating.

LowMediumHigh

Estimated Hours

Calculates estimated hours at your billable rate. Shows 'profitable hours' — the max hours before you lose money on this job.

Fee as % of Build Cost

Shows your fee as a percentage of estimated build cost — industry benchmarking built in.

Automatic Case Builder

"For a £100k extension, a £3,000 fee is 3% of build cost — GROUT makes that case for you automatically."

Grout Library

Two-tier document intelligence.

Company Documents

Primary

Your own quotations, contracts, and specs. This is GROUT's primary reference — it learns your tone, your pricing, your standards.

  • Past fee proposals
  • Contract templates
  • Specification documents
  • Client correspondence

Industry Documents

Maintained by PLANIT

Planning fee schedules, building regs guidance, and industry standards — maintained centrally by PLANIT and always up to date.

  • Planning fee schedules
  • Building regs guidance
  • RIBA Plan of Work stages
  • Industry benchmarks

The more you feed it, the smarter it gets.

Milestone Detection

Turn milestones into momentum.

GROUT detects Planning Approved, Completion, and other project milestones — and automatically prompts professional social posts tailored for LinkedIn, Instagram, and Facebook.

LinkedInReady

Professional tone

Delighted to announce planning approval for our heritage extension project in Durham. This careful restoration balances contemporary design with the character of the existing Victorian terrace. Now moving into detailed design and Building Regulations.

InstagramReady

Visual & engaging

✨ Planning permission secured for this stunning heritage extension in Durham! Another one moving to site soon. Swipe to see the before & after CGIs → #architecture #planningapproval #durham #heritagearchitecture

FacebookReady

Conversational

Great news! 🎉 Planning permission has been granted for our latest project — a beautiful heritage extension in Durham. Really proud of this one. The client's been brilliant to work with and we can't wait to see it built!

Each trigger produces a Grout-drafted post and a suggested posting window: post in the next 48 hours while this topic is peaking.

New Capability

Grout Intel

The intelligence flywheel that compounds with every project. GROUT doesn't just store your data — it learns from it, surfaces patterns you'd never spot, and turns your entire project history into a competitive advantage.

There's a difference between a social media manager who reads last month's analytics report — and one who woke up this morning, checked what's trending in built environment, noticed a competitor just posted something that flopped, spotted that planning fee changes are in the news, and is sitting at your desk with three ready-to-go hooks before you've had your coffee. That's Grout Intel.

10x

Faster fee decisions

100%

Of your data, working for you

24/7

Always learning, always ready

Pattern Recognition

Active

GROUT spots trends across your entire project history — which project types are most profitable, where scope creep hits hardest, and which clients pay on time. Insights that took years of experience now surface automatically.

Grout Intel

"Your loft conversions average 22% higher margins than extensions — consider adjusting your marketing."

Predictive Fee Modelling

Active

Every quotation you send teaches GROUT more about your pricing. Over time, it builds a bespoke fee model calibrated to your practice — not industry averages. Your fees. Your market. Your data.

Grout Intel

"Based on 47 similar projects, I'd recommend £4,200–£4,800 for this scope. Your win rate at this range is 78%."

Risk Flagging

Active

Before you even accept a job, GROUT cross-references the enquiry against your historical data and flags potential issues — underquoting risk, scope ambiguity, or clients with a history of slow payments.

Grout Intel

"⚠️ This scope is 35% larger than similar jobs you've quoted at this fee. Consider reviewing."

The Compounding Effect

Active

Every project completed, every fee sent, every document uploaded makes GROUT sharper. Early adopters don't just get a tool — they get a system trained on their specific practice that gets more valuable every single week.

Grout Intel

Month 1: suggestions. Month 6: predictions. Month 12: an unfair advantage.

Always on. Never waiting.

Proactive Trend Research

Three content ideas. Waiting for you. Every morning.

Every 24 hours, Grout runs a built environment research sweep — planning news, building regs updates, property market data, architecture trends, government policy announcements. It identifies which topics are gaining momentum — not ones that already peaked. When you open your social tab, Grout isn't waiting to be asked. It's already holding three specific, timely content ideas ranked by urgency and engagement potential.

Planning FeesHigh engagement
Urgency4/5

Why now

Government consultation closes in 6 days

Suggested hook

"The planning fee increase nobody warned small practices about — here's what changes from April"

Net Zero BuildMedium engagement
Urgency3/5

Why now

New RIBA guidance published yesterday

Suggested hook

"Your clients will start asking about embodied carbon this year — here's what you need to know"

Permitted DevelopmentHigh engagement
Urgency5/5

Why now

PD rights expansion confirmed in King's Speech

Suggested hook

"Permitted Development just changed everything for loft conversions — 3 things your clients need to hear now"

Grout learns your sector and region. A structural engineer in Manchester sees different opportunities than an interior designer in Bristol.

Know your edge.

Competitor Monitoring

See exactly where you're winning — and where they're pulling ahead.

Add competitor social profiles in Workspace Settings. Grout scrapes publicly visible posts on the same schedule as your own profiles. It analyses post frequency, engagement rates, topic mix, and format preferences — then surfaces a Competitor Intelligence Report for each one.

Metric
You
Competitor

Posts this month

They're ahead

8

24

Avg engagement

You're winning

47

31

Top topic

Planning

Extensions

Best format

You're winning

Before/After

Text only

Grout Nudge

"Your competitor posted about PD extensions yesterday and got 47 likes. Your last post on the same topic got 89. You're outperforming them here — but they post 3× more frequently. Want Grout to draft three posts this week to close the gap?"

Scraping is of publicly visible content only. No login required.

Timeline Triggers

GROUT knows the built environment calendar better than you do.

Pre-built into Grout: planning fee reset cycles, building regs update windows, RIBA award seasons, Budget statement timing, Autumn Statement, local election cycles, school holiday quiet periods. Add your own triggers too — "Remind me 2 weeks before my PI insurance renewal to post about professional indemnity." When external events spike — a planning controversy, a high-profile refusal, a celebrity home extension in the press — Grout flags it as a jump-on opportunity with a countdown.

Upcoming Triggers
Next 8 weeks
9 days
Your PI RenewalCustom
HIGH
12 days
Planning Fee Reset
HIGH
3 weeks
RIBA Awards Season
MEDIUMScheduled
6 weeks
Budget Statement
MEDIUMScheduled

The longer you use Grout, the smarter it gets.

Every post you publish. Every trend it surfaces. Every competitor move it tracks. Every piece of data Grout accumulates sharpens its understanding of your voice, your audience, and your market. This isn't a tool you use once. It's an intelligence layer that compounds. Six months in, Grout isn't just suggesting content — it's anticipating your next move before you've thought of it.

Per-Job Search

When the client says you never warned them about the delay — open TILE, search it in 10 seconds, and show them every time you did.

Natural language search scoped to a single job. GROUT returns the answer with date, source, and a direct link to the comms entry.

"When did we last chase the client?"
12 Feb 2025Email

Follow-up sent re: outstanding invoice #1042

28 Jan 2025WhatsApp

Chased for sign-off on revised planning drawings

15 Jan 2025Note

Called client — no answer. Left voicemail regarding fee schedule.

While GROUT thinks, it cycles through:

Sharpening pencils...Checking the regs...Measuring twice...Consulting the drawings...

— because this was built by someone who understands your world.

Let GROUT do the work. You do the design.

Start your free trial today and lock in your founder price.

Start your 14-day free trial

Per user, per month. Price locked at the tier you join. From £24.99 while founder seats last.